Tell A Tale With EVERY SIP.
West Peak is a family brand that was born in one of the most iconic places on earth, Santa Cruz, California.
Carve Trails, Craft Moments
Inspired by our hometown’s unapologetic disruption of the status quo, we’re on a mission to create a new sparkling spirits category that departs from the low-quality ingredients of what’s currently offered on the market. We’re deeply committed to our community and strive to provide you with nothing but the very best.
Crafted for rebels, savored by legends. We have high respect for those who choose hard routes for every adventure knowing they reap the greatest satisfaction. Because we don’t believe in shortcuts either. Our clear, cool, and frothy products are crafted carefully with top-shelf ingredients you can taste and feel.
We're always on the move, whether we're day tripping or spending time outside locally.
We know you are too, so we designed our products to travel with you anywhere -from morning thrills to evening chills. Hit the slopes, venture on new trails, surf your favorite break and then crack open a West Peak to tell the tale.
About the Founders
Jamie and Nick Sanyal
Jamie and Nick created West Peak in their hometown, Santa Cruz, out of a genuine desire to give their community a better product. As business owners, they’re faced with a ton of decisions to bring their product to market, and they’re dedicated to never taking a short cut along the way. The result is a new category of premium products, crafted with their customers top of mind.
Our Brand Manifesto
For the post-session session
Born where the mountains meet the sea. The rugged, misty town of Santa Cruz is defined by our love of adventure, community, and the majesty of nature. We’re the ones who’ve grown up but never lost our lust for new experiences.
We’re here to inspire you to indulge in the finer things in life. West Peak celebrates those who’ve worked hard to gain success. Get back to your roots and embrace getting lost with full abandon. Let’s celebrate living adventure-filled lives, one post-session session at a time.
Mission
Raise spirits
Vision
Instill the idea that life is a constant calling for adventure.
WORDS TO LIVE And Ride By.
GIVE 100
Life beckons endlessly to the adventurous souls who dare to answer its call. Let’s give our all to living each and every day to its fullest. Say no to short cuts, because the tougher the challenge, the higher the peak.
INVITE EVERYONE
Sharing experiences only makes each moment richer. We invite everyone to join our community. As long as you’re dedicated to having fun and making the most of each day, come ride with us.
CHART NEW TERRITORIES
We aim to spread the Santa-Cruz inspired spirit of passion, pride, and adventure. Let it move you to try new things and never stop charting new places.
