Being born and raised in Santa Cruz is something we are deeply proud of. We grew up here, caught our first wave here and many of us are now raising our families here.

A few days into the new year, an atmospheric river storm hit Santa Cruz County, bringing heavy rains, mudslides and flooding. We lost lives, homes and businesses. But one thing we haven’t lost is our love for this incredibly resilient community we all call home. From January 15th - March 31st, we partnered with local relief efforts to help raise money to build back what’s been lost.

ways to help 

West Peak relief fund:

From January 15th - March 31st, West Peak donated $1 for every 4 pack sold both in-store and online. Although the West Peak Relief Fund is over, if you would like to get involved, feel free to donate directly to the Santa Cruz Disaster Fund.

santa cruz county disaster fund: 

Your donations will support local nonprofits responding directly to the atmospheric river storm and flooding of January 2023 in Santa Cruz County.